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Is the Hypercar of the Future The Automobili Pininfarina’s PURA Vision?

Lisa Yarde by Lisa Yarde
August 21, 2019
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Amazing PURA Vision design model was exposed in private at House of Automobili Pininfarina by Automobili Pininfarina during Monterey Car Week. Pininfarina-designed vehicles owned by a number of the USA leading vehicles collectors and the Battista hypercar were presented to visitors during Monterey Car week.

Micheal Perschke, CEO, curated a series of VIP events at the Automobili Pininfarina House presenting the Battista and his technique for the brand moving forwards. Design Director Luca Borgogno treated visitors by revealing the PURA vision design model and sharing a motivating view of the aesthetics of a future pure-electric luxury utility car from the Italian marque.

PURA vision is a luxury car like no other designed to deliver amazing EV performance. It is created to inspire prospective customers and showcase Automobili Pininfarina special design philosophy ahead of a public globe debut in 2020.

The Battista joined a parade of wonderful Pininfarina-designed vehicles in a display of automotive beauty special even to the rarefied environment of Monetary Car Week. Designed and to be hand-built at Pininfarinas headquarter in Italy, the Battista took its location among past classics from the popular carrozzeria during a four hour drive from Pebble Beach.

Displaying a latest improved front, newly sculpted following wind channel testing and final design modifications, the Battista shows Automobili Pininfarina amazing future. Vehicles led by the legendary Lancia Rally 037 reminded the audience of what Pininfarina has established since 1930, a status for designing many of the world’s most charming and desirable vehicles.

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