When Kanye West named Swiss Beatz, the finest rap producer of all time, it was not his normal blustering hyperbole, Swizz, actual name Kasseem Dean, has produced many hits for the likes of Jay-Z, Busta Rhymes and many – many more.
The Grammy award winner, who’s married to well-known Alicia Keys, is also a dedicated collector of modern cars, arts, classic vinyl, and watches. And in an elegantly designed new partnership with famed Swiss timepiece brand Zenith, Swizz brings the last two jointly in a completely new way.
At the Art, Basel in Miami, the collaborators launched the Zenith Defy classic Swizz Beatz short-run edition, an internet exclusive for the US market. Just 50 items are being made priced at 7900 USD each.
The 41 mm mechanical watch features a blacked out ceramic case with skeleton dial, set off, by a shiny orange flange ring and linking middle seconds hand, as-well an orange shaped rubber strap and a solid rubber backed alligator strap with elegant orange stitching. With its darkened motions visible its somewhat like menacing, while the pops of orange shade remain it from being much stealthy.
The darkened association is also visible via an azure crystal exhibition window on the case back, which is imprinted with a quote from Swizz: “Positivity + Confidence = Longevity”. But that is not even the coolest element. Buy one of the short run edition watches, and you will be handed what looks like – and is – a featuring turntable, with a timepiece box slot in on its side.
Attach to an audio ecosystem and you can DJ the night away, with the timepiece either strapped to your wrist or showing the time from its crib next to the tonearm with controls. At the present get out there and make some gorgeous music….