Editorial Policy
At SOMMERLZ, we believe exceptional publishing begins with trust. Our editorial approach is guided by independence, accuracy, quality and a commitment to presenting thoughtful stories for a discerning global audience.
SOMMERLZ covers the worlds of private wealth, business, exceptional real estate, superyachts, private aviation, travel, collecting, design, lifestyle and the people shaping these worlds. Our aim is not simply to showcase luxury, but to provide perspective, discovery and intelligent storytelling.
Editorial Independence
SOMMERLZ maintains a clear distinction between independent editorial content and commercial partnerships.
Editorial decisions are based on relevance, quality, originality and their value to our readers. The presence of an advertiser, commercial partner or business relationship does not automatically guarantee editorial coverage.
Our editorial team retains discretion over the stories, people, destinations, properties, products and companies featured on SOMMERLZ.
Accuracy & Fairness
We aim to publish information that is accurate, responsibly presented and appropriate to its context.
Writers and contributors are expected to make reasonable efforts to verify names, dates, quotations, statistics and other factual information before publication.
Where a significant factual error is identified after publication, SOMMERLZ may correct or update the article as appropriate.
Editorial Selection
Not every story submitted to SOMMERLZ will be published.
We select stories that complement the publication’s editorial direction and offer our readers something distinctive — whether that is access, expertise, insight, exceptional photography, an unusual perspective or a compelling story.
We may edit contributed material for accuracy, clarity, length, style and consistency with the SOMMERLZ editorial voice.
Contributors & Expert Voices
SOMMERLZ may publish work from journalists, writers, photographers, industry professionals, specialists and other knowledgeable contributors.
Contributors are expected to disclose any financial, professional or commercial relationship that could reasonably influence the subject of their submission.
Submission of an article, photograph, press release or story proposal does not guarantee publication.
Press Releases & PR Material
SOMMERLZ welcomes relevant news, press releases, media information and story ideas from brands, public relations agencies, destinations and industry representatives.
Materials submitted for consideration may inform our reporting, but they are not automatically published and may be independently edited, researched or developed into a broader editorial story.
Sponsored Content & Commercial Partnerships
Paid or sponsored material will be distinguished from independent editorial content where appropriate.
This may include content produced in association with advertisers, tourism organizations, luxury brands, property companies or other commercial partners.
Commercial relationships do not give partners unrestricted control over SOMMERLZ’s independent editorial coverage.
For commercial opportunities, please visit our Advertise With SOMMERLZ or Brand Partnerships pages.
Reviews, Invitations & Hosted Experiences
From time to time, SOMMERLZ writers or representatives may receive invitations, media access, accommodation, travel, products or other experiences for editorial consideration.
Receiving such access does not guarantee positive coverage—or coverage at all.
Where appropriate, material relationships relevant to a story may be disclosed to readers.
Artificial Intelligence
SOMMERLZ may use technology and artificial-intelligence-assisted tools as part of its publishing workflow, including for research organization, transcription, editing, production or other administrative purposes.
Editorial responsibility remains with SOMMERLZ. Material intended for publication should be reviewed for accuracy, relevance and editorial quality before it appears on the site.
We do not regard AI-generated information as a substitute for appropriate fact-checking or editorial judgment.
Images & Intellectual Property
SOMMERLZ aims to use photography, illustrations and other creative material that it owns, licenses, commissions, receives with appropriate permission, or is otherwise entitled to publish.
Contributors submitting material to SOMMERLZ should ensure they have the necessary rights or permissions to provide that material for publication.
Copyright remains with the respective rights holders unless otherwise agreed.
Corrections
We take significant factual errors seriously.
When an error is brought to our attention, we will review the matter and, where warranted, correct or update the published material.
Requests for corrections should clearly identify the article, the information believed to be incorrect and, where possible, supporting information.
Conflicts of Interest
Writers, contributors and editorial collaborators should disclose relationships or interests that could create a material conflict in connection with a story.
Where a potential conflict exists, SOMMERLZ may determine whether disclosure, additional editorial review or another measure is appropriate.
Our Editorial Standard
SOMMERLZ is interested in more than displays of wealth.
We look for originality, authority, access, perspective and exceptional storytelling. Whether we are covering an entrepreneur, private island, superyacht, landmark residence, rare collection or remarkable destination, our objective is to give readers a reason to look closer.
Our standard is simple: tell extraordinary stories well, and give the reader something worth discovering.
Contact the Editorial Team
For editorial enquiries, story proposals, corrections or press information, please use the Contact SOMMERLZ page.
For advertising, sponsored content and commercial collaborations, please use Advertise With SOMMERLZ.
Last updated: September 2026
This policy may be updated periodically as SOMMERLZ and its publishing practices evolve.